The Life Science Innovator
A WBBA Publication
Calling all golf enthusiasts! Would you like to be a part of the planning for WBBA's Annual Golf Tournament? If you're interested in making this years' golf event the best yet, join the WBBA Golf Committee! You just have to be a member to participate. Contact Patti McKinnell Davis for more information.
Would you like to be involved in the WBBA’s educational programming for 2013? If so, join us on the WBBA Program Committee! The committee meets monthly to discuss and refine the programming the WBBA brings you each year. You just have to be a member to participate. Contact Darcy Jacobson for more information.
WBBA Industry Working Groups
Connect with your peers to meet the unique challenges your Organization faces.
(Open to WBBA Core & Institution Member HR professionals, no service providers)
You are invited to join your colleagues, HR professionals from WBBA member companies, as we network, share ideas and exchange information about the challenges and issues we encounter while working in the biotechnology and biomedical fields. The Human Resources Group offers a variety of ways to connect with your colleagues. This is an excellent way to learn up-to-date information from professionals within our industry. You do not need to have an HR title, in order to attend these meetings; you simply need to perform the human resources function for your company.
The next HR Group meeting is on Tuesday, July 31st titled, “Breaking Into Succession Planning: Beyond the Pretty Documents”.
Join the group!
Clean Science Group
(Open to any WBBA member interested in clean science and sustainability)
The goal of the WBBA Clean Science Group is to have a variety of representatives of the region's life science community dialoguing about solutions to minimize the impact of our scientific pursuits on the region. We also want to educate each other on the systems that are currently out there to reduce, reuse, and recycle, and the associated costs of such systems. Biotech is an industry reliant on sterile, one-use products to ensure high quality research. This process generates a lot of waste. Is biotech doing everything it can to reduce waste, and increase recycling? Are we sacrificing the health of our planet for the health of people? Is there a way to create science that is clean and healthy for both the planet and for the people we are trying to heal? Are you interested in dialoguing about creating clean science? If so, then join the WBBA Clean Science Group on LinkedIn. We would like to have participation from various groups in the lab including facilities, operations, and lab managers. Together, we can help heal people, progress science and have a healthy place to live.
Join the group!
Supply Chain Group
(Open to WBBA Core & Institution Member Supply Chain/Purchasing professionals, no service providers)
This group offers supply chain, purchasing, and sourcing professionals an opportunity to network and discuss the challenges they face and share best practices. Co-Chair positions are available; if interested please contact Danah Abarr at email@example.com.
Join the group!
(Open to WBBA Core & Institution Member Facilities/Engineering professionals, no service providers)
This group offers Facilities and Engineering professionals an opportunity to network and discuss the challenges they face and share best practices. Co-Chair positions are available; if interested please contact Danah Abarr, firstname.lastname@example.org.
Join the group!
Return to top
Why UX (User Experience) Design is a Powerful Research Tool
Charlie Claxton, Partner, Produxs
Pursuing scientific breakthroughs by gathering huge amounts of data in research and clinical trials is an exhausting and exacting process. Reaching the end of that long road without an ideal way for everyone along the research chain to view, interpret and capitalize on the data is frustrating and – in this day and age – entirely avoidable.
The discipline known as user-experience (UX) design is perfectly matched to the data-wrangling challenges of the life sciences industry. UX design is not just reserved for applications and websites any more. The same principles the UX industry has brought to web and software design for years can deliver detailed insights into your research data.
UX designers bring the power of data to life by creating customized data visualizations and reporting solutions that make it far easier to reach important business and research conclusions. These solutions, coupled with an easy-to-use data collection system, can revolutionize the way you work.
By taking the massive amounts of data you’ve gathered and distilling it in a visual, user-friendly way, it’s possible for a variety of people to easily digest and use the data – a major departure from the days of huge spreadsheets, when you could spend hours on end searching for the meaning in the multiple cells and rows of information.
What if you could get a quick view of data trends, then dive in for more details? What about overlaying two disparate data sources into a single chart based on a constant variable? No problem – just about anything is possible. An effective business intelligence (BI) reporting solution designed around the needs of its end users can create data visualizations that were once unheard-of.
Data input is another crucial factor that can benefit from solid UX design. How are you collecting your data, and more importantly, how are you getting that data into your solution?
Bad data generates bad reports; the more seamless the data entry is within the daily workflow of the people involved, the more likely you are to get great data. In business and research, the ultimate goal is to gather clean data that empowers people – data that gives them what they need to do big things, no matter what their specific role is.
Great UX design can give a company:
- Insights into the direct correlation between sales and marketing campaigns.
- Competitive knowledge.
- Sales forecasts in relation to existing quota and product mix.
- Trends regarding how people feel about key words related to a company’s product offering.
- The ability to identify untapped product opportunities.
Banishing the ‘What now?’ question
An effective, UX-infused reporting solution gives people an ability to act on the data right away. It should enable the people reviewing the data to blow right past the overwhelmed, "now what?" stage and immediately begin plotting next steps. The data should give them what they need, and the solution should make it easy to act.
At the most basic level, the value of UX design lies in its capacity to translate the overwhelming into the informative. It gives you the ability to make better, faster decisions by creating a clear, accurate view of your data – customized to fit your specific needs. UX design comes with a dynamic set of tools that can transform the research process and save companies both time and money, which has never been more important than it is today.
A specialist in information architecture and user experience (UX) design for Web-based applications, Charlie Claxton has an extensive background defining, designing and delivering interactive experiences for consumer and corporate audiences. He has led successful design efforts for companies such as Expedia, Amazon, Boeing, Qualcomm and Microsoft. Claxton holds a master’s degree in technical communication from the University of Washington School of Engineering and a bachelor’s degree from the University of Missouri-Columbia School of Journalism.
Return to top
Return to newsletter main page